We bring the market to your equipment. Taylor & Martin spends over $2 million annually on advertising to create wide exposure to the truck and trailer buying market. This constant national exposure through strategic ad campaigns in trade publications and newspapers sustains our leadership position by keeping our name in the forefront of the marketplace. This industry exposure positions the auction of your equipment in recognized and reputable hands.
The Taylor & Martin proprietary mailing list of prospective buyers includes executive and end users and is updated daily to stay current for every auction mailing. For each auction, Taylor & Martin publishes and distributes a full-color brochure with full specifications of the equipment offered including photographs, if available. Approximately 25,000 brochures are sent to the Taylor & Martin customer mailing list 10 to 15 days prior to each auction.
Equipment specs and photos are placed on the Taylor & Martin web site approximately 15 to 20 days prior to the auction date. Our web site has an average of 10,000 hits per month. We market to an established, nationwide and loyal buying audience and, because of our strong reputation, those buyers are confident that the equipment is advertised accurately. You can depend on Taylor & Martin to bring the right buyers to your consigned equipment.